Build a business around your personality, expertise and the people you seek to help. Shape your audience's perception so you can be remembered and searched for the right reasons.
It’s you - your personality, passions and purpose. Find the attributes that make you unique and then communicate them with the help of your visual and verbal identity. Craft your purpose and define your market positioning to strengthen your authority.
To make a positive impact on people's lives, first you need to know who are they and what are their needs.
This entire strategic branding process serves as the foundation for marketing work, which, according to Seth Godin, is a catalyst for change. Once this foundation is solid, your tactics are more likely to be successful.