Express your personality through an authentic and versatile identity. Achieve the consistency a brand needs to communicate its power and integrity by defining its visual and verbal guidelines.
Does your logo distinguish you from the competition? Does your identity has the same visuals both on Instagram and your website, or Facebook page? People's perception of your authority can be influenced by consistency in communication - from your email signature to your instagram stories.
Creating familiarity with people so they can trust you is a challenging task, but through a defined strategy and visual and verbal identity, the chances of success are considerably greater.